If you’re over 40, chances are you’ve been recommended a skin care range for ‘mature skin’ when shopping for cosmetics. But do you really need a different range of skin care just because you are a certain age?
Skin cannot be categorised by age, but it is and here’s why: marketing. A company that wants to sell to teenagers will market their products as funky, modern and totally directed to the youth market. That same company may want to target more mature women and will invariably market these products with terms like nourishing, replenishing, restoring for mature skin.
But age is not a skin type.
Skin types include:
It is perfectly possible to have oily, breakout-prone skin at 56, or dry sensitive skin at age 20. Very rich products marketed for mature skins will definitely not suit someone who has rosacea, adult acne, or very sensitive skin.
For example, a 54-year-old man, a 38-year- old woman and a 63-year-old woman all diagnosed with moderate rosacea may all see improvements from using the same skin care products despite their age difference.
Choosing a simple, effective skin care programme based on your dominant skin type will support your overall skin health far more successfully than choosing products based on your age.
But skin care can be very confusing.
If you’d like to say goodbye to guesswork and expensive mistakes, book a free, online consultation with our cosmetic nurse, Susan, for honest, unbiased skin care advice.